Coachella is a music and arts festival that is a 2 weekend event that is held every year in Indio, California. The logo, redesigned, as well as the posters throughout this advertising and merchandise project share a consistent color palette. Blue and purple and pinks are meant to represent the colors of a sunset, and to capture the heat and warmth of the event and the location. The subject is the large inflatable astronaut that wanders the festival every year, which is famous among festivalgoers.